Yahoo search marketing can prove to be a highly profitable means of reaching your target audience in search. Unfortunately, Yahoo’s campaign management interface is relatively unintuitive when compared to that of Google AdWords. To make the most of your PPC campaign, possessing a solid understanding of the tools you’re using is mission [...]

Mark your calendars for this Saturday, because there’s about to be a new wave of username squatting.  On June 13th, Facebook will roll out a feature which allows users to associate a username with their accounts.
Log into your Facebook account and you’ll most likely see this notification:

What exactly does this mean? The Facebook blog explains [...]

So your site is ranking #1 for your industry’s top keyword?  You may be tempted to forget about SEO, but don’t be fooled: there is still plenty of work to be done!  In a few posts to follow I’ll review some activities you can perform on an ongoing basis to make the most of your [...]